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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)

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For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1307X. The complete case study and commentary is Reprint R1307M. An established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad.

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-R1307Z

発行日:2013/7/1

登録日:2013/7/8

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