Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1312X, and commentary-only, R1312Z.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R1312L

発行日：2013/12/1

登録日：2017/6/5