For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1312X. The complete case study and commentary is reprint R1312L. Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-R1312Z

発行日：2013/12/1

登録日：2013/12/10