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Where to Launch in Africa? (Commentary for HBR Case Study)

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For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1407X. The complete case study and commentary is reprint R1407M. An ambitious executive is about to leave his employer in order to launch his own Pan-African venture. Should he start up in a rapidly growing, but already competitive, market or in a series of smaller, untapped markets? Expert commentary comes from Ashish J. Thakkar, founder of Mara Group, and Iqbal Surve, founder and chairman of the Sekunjalo Group.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-R1407Z

発行日:2014/7/1

登録日:2014/7/14

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