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Where to Look for Insight

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In today's organizations, innovators are in demand everywhere--from the factory floor to the salesroom, the IT help desk to the HR department, the employee cafeteria to the C-suite. Innovation isn't a department, the authors say; it's a mindset that should permeate your entire enterprise. And what fuels it is insight--an imaginative understanding of an internal or external opportunity that can be tapped to improve efficiency, generate revenue, or boost engagement. Sawhney and Khosla outline seven "insight channels" that would-be innovators in any function or role can use: (1) Anomalies, or data that deviates from business as usual; (2) Confluence, when economic, demographic, and technological trends come together; (3) Frustrations, which lead to innovative workarounds; (4) Orthodoxies, which can spark a search for alternatives; (5) Extremities, such as fringe members of stakeholder groups who push for solutions; (6) Voyages, whereby innovators leave their offices to visit colleagues or customers; and (7) Analogies, useful ideas or systems in other teams, business units, companies, or industries.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-R1411H

発行日:2014/11/1

登録日:2014/12/1

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