For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1411Z. The complete case study and commentary is reprint R1411J. Natural Foods, a midsize chain of organic grocery stores, has chosen to donate to a super PAC that plans to fund ads promoting political candidates with strong pro-business platforms. When one of those candidates takes a controversial stance against gay marriage and news of the company's connection to him is exposed, customers and employees stage protests and ask the company to reconsider its policy on campaign contributions. One board member urges the CEO to get out of politics completely, but the head of government relations believes that the company just needs to be more strategic about how it makes political donations. Can the company have the political influence it needs without making campaign contributions? With commentary from Ken Cohen, the vice president of public and government affairs for Exxon Mobil, and John Harrington, the president and CEO of Harrington Investments.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-R1411X

発行日：2014/11/1

登録日：2014/12/1