Big data is proving difficult to translate into useful knowledge, the authors write. That's in part because a company's knowledge assets involve so much more: core competencies, areas of expertise, intellectual property, and deep pools of talent. Large-scale, sustainable growth is generally made possible when people take insights from one knowledge domain and apply them in another--when deep technical expertise in one business unit is applied in a different business unit, for example, or when a best-in-class marketing group pulls a product development unit into the 21st century by sharing market insights gleaned from customer data. The authors describe how to map your organization's strategic knowledge and identify where it can help you create value and growth. When knowledge assets are placed in a grid along two dimensions--"unstructured" (tacit) versus "structured" (explicit) and "undiffused" (proprietary) versus "diffused" (shared)--it becomes easier to manage them for future competitive advantage.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-R1501F

発行日：2015/1/1

登録日：2015/1/14