Benjy's, an electronics and appliance retailer, is losing business because of "showrooming": Customers come into the chain's stores to see, touch, and compare products but then buy at a lower cost from online competitors. Does the company's answer lie in matching online prices, trying to thwart price comparisons, improving customer service, offering exclusive products, charging manufacturers a fee for showcasing their products, or something else? Expert commentary comes from Roberto Leao, a finance executive for a global retail organization, and Steve Conine, chief technology officer of Wayfair, on online retailer. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1509Z. The complete case study and commentary is reprint R1509K.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-R1509X

発行日：2015/9/1

登録日：2017/6/5