The chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1512X, and commentary-only, R1512Z.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-R1512K

発行日：2015/12/1

登録日：2017/6/5