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Challenge the Middlemen? (Commentary for HBR Case Study)

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The chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1512X. The complete case study and commentary is reprint R1512K.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-R1512Z

発行日:2015/12/1

登録日:2015/12/9

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