Stick to the Strategy or Make the Sale? (HBR Case Study)
受取状況を読み込めませんでした
Lumiscape, a manufacturer of high-tech streetlights, has recently decided to switch from a direct sale business model to a subscription service, in which customers would get installation, maintenance, and monitoring software bundled with the product. Part of the reasoning is that customers haven't been extracting all the potential value in their streetlights. Now a customer wants to hugely increase its order--but through a direct sale. With commentary by Scott Burns, of GovDelivery, and Jack Kutner, of Bigbelly. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1607Z. The complete case study and commentary is reprint R1607K.
【書誌情報】
ページ数：5ページ
サイズ：A4
商品番号：HBSP-R1607X
発行日：2016/7/1
登録日：2016/7/11
