After a relatively quiet period following the end of the Cold War, geopolitics is back. With the United States displaying a reduced appetite for violent confrontation, there are now no world policemen, few effective "neighborhood watch" schemes, and a growing number of vigilante groups and countries eager to challenge the existing rules of the game. Companies cannot assume, in any region of the world, that the strategic status quo will be sustained by neat balances of power or unbreakable promises of foreign-policy assistance from superpower states. In this new reality, the most successful multinational companies will be those that make expertise in international affairs central to their operations, adopting what John Chipman, the chief executive of the International Institute for Strategic Studies, calls a corporate foreign policy. A corporate foreign policy has two components. "Geopolitical due diligence" involves the assessment of local, regional, and transnational risks facing a company. "Corporate diplomacy" aims to enhance a company's ability to operate internationally and to ensure its success in each particular country with which it is engaged. Chipman lays out the principles of geopolitical due diligence and corporate diplomacy and argues that their successful execution can be a new source of competitive advantage for multinational businesses in a time of increased geopolitical volatility.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-R1609B

発行日：2016/9/1

登録日：2016/9/6