The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business--but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1701Z. The complete case study and commentary is reprint R1701N.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-R1701X

発行日：2017/1/1

登録日：2017/1/10