In a business world where virtually all of the basic advantages have been competed away, organizations can still succeed by solving a trade-off that other people accept. That's why Integrative Thinking' is such an important concept, says the author. Introduced by then-Dean Roger Martin at the Rotman School of Management in 1998, the concept has evolved significantly over the years. The author, who has worked closely with Roger Martin on his writing and teaching, explains how Integrative Thinking is ultimately about creating new answers to our toughest problems.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT204

発行日：2013/8/1

登録日：2013/8/22