Creative insight is crucial to the success of nearly any business, and it's rarely the product of a single mind, no matter how brilliant. The author, a design and innovation strategist at Ziba, describes four key roles that show up in any creative team: Generators, Editors, Makers and Collaborators. She goes on to describe a few combinations of these roles that she and her colleagues have found to be particularly effective in getting to creative solutions.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-ROT212

発行日：2013/8/1

登録日：2013/8/22