The author argues that far too many companies continue to focus on a numbers- and data-driven approach to innovation. Strategy and innovation, he says, should not be a mere exercise in analytics, but a qualitative process in which analysis serves the insights born out of individual observation and reflection. He explains why so many business people are uncomfortable with the 'qualitative' world, providing six strategies for improving qualitative judgment in an organization.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT242

発行日：2014/9/1

登録日：2014/9/19