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Accessible Innovation: Striking the Balance Between What's New and What's Right

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We rarely experience genuine innovation, the author argues, and when we do, it makes us nervous. Our most common reaction to something unprecedented is to prime ourselves for frustration-to throw our hands up and say we simply don't understand it. The lesson for designers and decision-makers alike is that the more innovative a product or service will be, the more familiar it needs to feel. He shows that product categories can be broken down along a familiarity/novelty continuum, and that in most cases, the most successful isn't the one that makes the biggest splash, but the product that correctly balances familiar cues with new benefits.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-ROT250

発行日:2014/9/1

登録日:2014/9/19

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