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The Anticipatory Leader: How to See Sooner and Scan Wider

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Entrepreneurs like Elon Musk, Jeff Bezos and Steve Jobs have exceled at demonstrating a highly valuable skill: spotting unmet market needs and figuring out how to serve them profitably. In short, they excel at anticipation. The authors describe three techniques for 'tuning in' to customer signals in order to better anticipate how tastes and needs are changing. They also describe the perils of 'tunnel vision' and provide three techniques for avoiding it.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-ROT264

発行日:2015/5/1

登録日:2015/4/16

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