Beyond Spending Power: Strategies for Embracing Low-Income Consumers
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¥1,078 JPY
通常価格
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¥1,078 JPY
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あたり
If your company is considering entering a new global market, why not target a wide range of consumers-from the wealthy, to the middle class all the way down to the poorest of the poor? The authors show how a wide range of for-profit healthcare organizations are experimenting with different types of smartphone-enabled services for low-income consumers. They provide several examples of how these business models work, and describe three approaches that for-profit organizations can use to serve the poor-in the realm of healthcare and beyond.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-ROT301
発行日:2016/5/1
登録日:2016/5/12