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Beyond Spending Power: Strategies for Embracing Low-Income Consumers

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If your company is considering entering a new global market, why not target a wide range of consumers-from the wealthy, to the middle class all the way down to the poorest of the poor? The authors show how a wide range of for-profit healthcare organizations are experimenting with different types of smartphone-enabled services for low-income consumers. They provide several examples of how these business models work, and describe three approaches that for-profit organizations can use to serve the poor-in the realm of healthcare and beyond.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-ROT301

発行日:2016/5/1

登録日:2016/5/12

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