The authors present research indicating that four key attributes are critical to a robust innovation strategy: an emphasis on speed; the use of technological platforms; well-run (and very often lean) R&D processes; and the systematic exploration of adjacent markets. They discuss how to accomplish each and present examples from the world's most innovative companies, including Zara, GE and W.L. Gore.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT318

発行日：2016/9/1

登録日：2016/9/6