Every solution you come up with-no matter how perfect it first appears-carries with it assumptions, leaps of faith and implicit conditions for success. If these are not recognized and attended to, they can turn out to be the Achilles heel in your great idea. So says the former creative advisor to Toyota, in a wide-ranging interview about his latest book, Winning the Brain Game. He presents and describes what he calls 'the seven fatal flaws of thinking': leaping, fixation, over-thinking, satisficing, downgrading, not-invented-here and self-censoring. Using a wide range of real-life examples-from Procter & Gamble to Xerox to Apple-he also shows how to avoid these common thinking flaws.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT326

発行日：2016/12/1

登録日：2017/1/10