Increasingly, it is possible to generate financial returns alongside positive social and environmental impact. This is the promise of an emerging investment approach called 'impact investing' that is gaining the attention of pioneering investors: big institutions, foundations and high net-worth individuals are moving quickly into this new market. However, in order to succeed, the authors say, impact investing must grow beyond these pioneers and reach a broader set of investors. They show what needs to happen by walking through Everett M. Rogers' five attributes of successful innovations: relative advantage over alternatives; compatibility with the values, experiences and needs of adopters; simplicity; trialability; and visibility. If impact investing can address its barriers-to-adoption, they conclude, it will be one of the breakthrough innovations of our time.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT327

発行日：2016/12/1

登録日：2017/1/10