In the business world, it's not common practice to look for strategy pointers from Black Lives Matter or the Idle No More movement; but it really should be. The author-who has worked with Microsoft, The Rockefeller Foundation and the Rainforest Alliance-argues that today's most successful companies have strong networks of highly-engaged people on their side, a strategy that social movements have been perfecting for decades. He describes three principles that enable social movements to foster such a high degree of engagement: shared purpose, clear roles and the right rewards.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT348

発行日：2017/8/1

登録日：2017/9/4