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Moonshots: Achieving Breakthrough Innovation in Established Organizations

通常価格 ¥1,078 JPY
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Embracing a transformative goal is one way to move a legacy business from the brink of disruption to a new business model that incorporates new ideas and technologies. The author defines such a 'moonshot' strategy, named after President John F. Kennedy's 1962 speech announcing that the U.S. would seek to put a man on the moon and return him safely to earth by the end of the decade. She provides a framework for developing such a lofty goal and shows that you don't have to travel to the moon to experience the moonshot effect: In the end, a moonshot is not defined by its distance from Earth, but by its distance from business as usual.

【書誌情報】

ページ数:6ページ

サイズ:A4

商品番号:HBSP-ROT349

発行日:2017/12/1

登録日:2018/1/15

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