Embracing a transformative goal is one way to move a legacy business from the brink of disruption to a new business model that incorporates new ideas and technologies. The author defines such a 'moonshot' strategy, named after President John F. Kennedy's 1962 speech announcing that the U.S. would seek to put a man on the moon and return him safely to earth by the end of the decade. She provides a framework for developing such a lofty goal and shows that you don't have to travel to the moon to experience the moonshot effect: In the end, a moonshot is not defined by its distance from Earth, but by its distance from business as usual.

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-ROT349

発行日：2017/12/1

登録日：2018/1/15