Reputation Management Goes Digital
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
From 'best of' lists on magazine websites to employer reviews on Glassdoor, to product reviews on Amazon, to service reviews on Yelp and TripAdvisor, companies are continually being judged, and those assessments are easily accessible to everyone, everywhere. The authors describe two types of online reputational ratings-curated and uncurated-and discuss the impact they can have on organizations. They also provide guidelines for how managers can use these ratings to their advantage.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-ROT356
発行日:2017/12/1
登録日:2018/1/15