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Reputation Management Goes Digital

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From 'best of' lists on magazine websites to employer reviews on Glassdoor, to product reviews on Amazon, to service reviews on Yelp and TripAdvisor, companies are continually being judged, and those assessments are easily accessible to everyone, everywhere. The authors describe two types of online reputational ratings-curated and uncurated-and discuss the impact they can have on organizations. They also provide guidelines for how managers can use these ratings to their advantage.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-ROT356

発行日:2017/12/1

登録日:2018/1/15

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