The amount of value in any given product will always lie in the eye of the beholder. Yet universal building blocks of value do exist. Two senior Bain & Company experts describe the 'elements of value' for both business-to-consumer and business-to-business products. They explain how they have organized these elements (30 for B2C and 40 for B2B) into a hierarchical pyramid inspired by Maslow's Hierarchy of Needs-with basic value offerings at the bottom and aspirational offerings at the top. Apple's iPhone, for instance, covers 11 of the 30 possible elements of value for consumers. The challenge for leaders today, they argue, is to compare their value offerings to their competitors; seek to close value gaps; and come up with innovative new combinations of value.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT360

発行日：2018/5/1

登録日：2018/5/24