The authors argue that innovation is a social process tied to human emotions and reliant on inexact methodologies in which humans collaborate and solutions emerge over time. The authors argue that Design Thinking is a key part of 'innovation 2.0'-a new approach to innovation that involves a different set of participants in the process and uses a different approach. For example, in Innovation 2.0, the focus is on developing previously-unseen possibilities rather than starting out with existing options. They provide examples of organizations that are embracing innovation 2.0 and show what it looks like in practice.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT362

発行日：2018/5/1

登録日：2018/5/24