A growing number of organizations-particularly in the public sector-are embracing behavioral insights to design and enhance their products, policies and services. The challenge is this: Their leaders and workers are human too, and are therefore influenced by the same heuristics and biases that they are attempting to address in customers. The authors-from the world renowned Behavioral Insights Team-introduce three core activities of policy making and strategy-making in any industry: noticing, deliberating and executing. In the article they focus on the first two stages-noticing and deliberating-and present some of the most important behavioral insights within each category-including confirmation bias and framing effects. They then provide tools to mitigate common biases.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-ROT391

発行日：2019/5/1

登録日：2019/5/15