Knowing where to find opportunity as brand value shifts is the key to profitability. This article presents a model that managers can use to understand the forces that can cause the erosion of brand value and to identify where in a value chain opportunitie

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-S0311A

発行日：2003/11/1

登録日：2007/8/16