The approach these three developing-world companies took to creativity has a lot to teach any company anywhere. CEMEX, the Mexican cement giant; Natura, a leader in Brazil's cosmetics arena; and China's Haier, which sells appliances in one of the world's

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-S0311D

発行日：2003/11/1

登録日：2007/8/16