A new product or service will be successful if it does a better job than existing products at satisfying the needs of a targeted customer group. But what does doing a better job mean? Through researching the promises and prospects of innovative products a

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-S0407A

発行日：2004/7/15

登録日：2007/8/16