Collecting and analyzing the stories behind purchases can provide deep and invaluable insights into jobs-to-be-done, much more so than traditional surveys or focus groups. To get at the real reasons behind a customer purchase, the authors detail a process

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-S0503C

発行日：2005/3/15

登録日：2007/8/16