This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site. Follows a very creative founder and his business in becoming major forces in the sport and industry of cycling. Looks at a creative and visionary individual, Jim Gentes, and some of the important questions he faced as his first product (a revolutionary new bicycle helmet) became a market success. Details Jim's start-up experiences, including his beginnings when he stocked inventory in his bedroom, used his garage as a manufacturing plant, and expanded by trading a helmet with his neighbor for use of his garage. Giro maintained the highest quality and eventually placed its superior product on the heads of the sport's most respected athletes. Giro leveraged this reputation as the "helmet of champions" as Gentes worked hard to maintain the company's standards. His helmet became well-known among cycling enthusiasts and marketers, eventually garnering a reputation as an extemely "hot" new product. Along with success, the business became increasingly more complicated, and an increasing number of issues required more attention.

【書誌情報】

ページ数：30ページ

サイズ：A4

商品番号：HBSP-SB115A

発行日：1990/1/1

登録日：2011/6/27