Desert Farms was the first company in the United States to sell camel milk in retail markets. While highly sought after by parents of children with autoimmune disorders, the product had yet to catch on with mainstream consumers. The company's founder, Walid Abdul-Wahab, must figure out how to lower the price point of its beverage product (currently $18 per pint retail) to make it more accessible and desirable for the masses. He must also consider making investments to lower his dependence on a particularly important supplier.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-SCG522

発行日：2017/2/10

登録日：2017/3/23