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Xiaomi: Designing an Ecosystem For the "Internet of Things"

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Xiaomi quickly rose to become one of China's top smartphone manufacturers after its founding in 2010. By mid-2015, it was looking to bolster its declining repeat purchase rate and deepen the impact of its products. The company begins to invest heavily in an "Ecosystem" of allied companies and compatible smart products. Xiaomi also must determine if its Internet-based sales model will continue to drive growth or if it must invest hundreds of millions of dollars in a full-fledged retail network.

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-SCG527

発行日:2017/7/17

登録日:2017/8/8

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