Apparel entrepreneur Carol Chen used several dozen high-end dresses from her pageant days to start a fashion rental company in Singapore, inspired by the success of the American company Rent the Runaway. Chen's new venture, Covetella, garners incredible amounts of event exposure and media coverage in its first two years. However, despite the notoriety, Covetella the company has trouble catching up with Covetella the brand. Chen must determine what the marketplace is "trying tell her" about Covetella's business model and must also determine if other countries, particularly in Southeast Asia, might prove to be attractive targets for expansion.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-SCG541

発行日：2018/5/21

登録日：2018/7/5