Westeron, a well-known kitchen, bath and home products retailer, created the "Takeoff" program in 2015 to enhance its product pipeline by connecting emerging entrepreneurs-including college students-to Westeron's innovation team. The Takeoff program offered entrepreneurs powerful resources, including manufacturing, marketing, and legal support. Westeron seeks to capitalize on this corporate entrepreneurship program as it seeks to bolster its financial performance and brand after a bankruptcy.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-SCG544

発行日：2018/6/20

登録日：2018/7/5