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Autonomous Vehicles: Technological Changes and Ethical Challenges

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In 2014, General Motors (GM) announced that semi-autonomous technology, named Super Cruise, would be released in the upcoming 2016 Cadillac CT6 model. But prior to release, the world saw its first death involving semi-autonomous technology, with Tesla's Autopilot. This highlighted the ethical, regulatory, and business considerations related to semi-autonomous technology. The case frames an opportunity to assess whether and when GM should release Super Cruise, and what might justify that decision. Students can draw from case information about Tesla and Google, which exemplify radically different strategies to releasing autonomous vehicles.

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-SCG545

発行日:2018/7/15

登録日:2018/8/29

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