One of the world's most successful video game companies, Activision was looking create a potent new game franchise after the success of its popular Guitar Hero and Call of Duty products of the early 2000s. An internal design studio proposed Skylanders, an entirely new concept and business model in the video game industry. Capitalizing on RFID technology, they created collectible, physical toys that were integrated into game play, pioneering a new game category: "toys to life." After media and game powerhouses introduced similar offerings, Activision executives had to decide what the next wave of growth might be in a crowded marketplace.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-SCG546

発行日：2018/7/15

登録日：2018/8/29