This case describes the challenges involved in protecting the intellectual property (IP) rights of TRX, a company that sells a proprietary exercise system called the Total-body Resistance Exercise System based on Suspension Training. After six years of steady revenue growth, TRX's revenues flattened out, largely due to counterfeit and knock-off products being sold online. Should TRX sue a knockoff product manufacturer that is aggressively stealing TRX's business by producing a low-quality copy of the product and selling it online at a reduced price?

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-SCG550

発行日：2019/1/22

登録日：2019/3/7