Josiah Wedgwood is one of the most famed entrepreneurs of the First Industrial Revolution. He had a transformative effect on the pottery industry and his innovations stretch from creating new products to operations, labor, managerial and financial control, and marketing and distribution. The case explores how entrepreneurs like Wedgwood pursue desire-based business opportunities, by building timeless brands and developing a special and ongoing relationship with customers. It offers insights into their marketing and sales techniques, which have shown remarkable persistence from the 18th century to the present. It also explicitly engages students in a discussion of fashion trends and the processes that generate (and destroy) entrepreneurial opportunities related to them.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-SCG569

発行日：2020/4/1

登録日：2020/6/10