Located in the media capital of the world and boasting a cadre of high-profile owners, Los Angeles Football Club, the newest MLS franchise, launches with great fanfare in 2018. Despite its location, LAFC's early strategy doesn't emphasize a star-studded publicity campaign; rather, the club develops a novel "one by one, block by block" fan engagement approach. LAFC and its early supporter group leaders look to carve out a unique place for the club in global football.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-SCG573

発行日：2020/6/5

登録日：2020/6/29