Barnana: Adventures in Upcycling
Former triathlete Caue Suplicy knew the importance of healthy foods. After he observed US entrepreneurs and major CPG players capitalize on "superfoods" from his native Brazil to build huge brands, he thought he spotted an opportunity to do the same with one of his favorite snacks from childhood: dried bananas. As he developed his new venture, Barnana, Suplicy discovered the massive amount of "waste" green bananas in international supply chains, structuring Barnana's production systems so the company could upcycle fruit that would otherwise be discarded. Barnana's first successful lines in the sweet snack category are followed up with potential megahits in the salty snack arena-but the new offerings may stretch the company's organic supply chain to its limit.
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-SCG576
発行日:2020/10/20
登録日:2021/1/12