The case describes challenges and possible responses for Swoop, a group transportation platform that started as a tiny operation and became a growing company with approximately $10 million in annual revenue. In March, 2020, Swoop was poised for major expansion, signing up a significant subset of vehicle owners and attracting a large customer base--until the coronavirus pandemic swept the nation. As a result, the company faces numerous challenges in business development, financing and hiring that could end its successful run if not handled appropriately; Swoop partners Ruben Schultz, Peter Evenson, and Amir Ghorbani must decide how to strategically approach these.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-SCG579

発行日：2020/10/31

登録日：2021/1/12