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MODMASK: Starting Up in a Pandemic

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-SCG581

発行日:2020/12/20

登録日:2021/1/12

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