In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-SCG581

発行日：2020/12/20

登録日：2021/1/12