Hola, Bandida: Launching a Beverage Brand with Purpose
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¥1,276 JPY
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セール価格
¥1,276 JPY
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あたり
Megan M za is a half-Mexican female entrepreneur who quit her high-paying job in marketing to launch Bandida, a cold-brew horchata beverage brand. As a social enterprise, Bandida aims to manufacture its product using only partners that are women and people of color. M za soon struggles with issues of cultural identity and ponders whether she can launch her product if she hasn't met all of her social goals. As M za strategizes how to break into the saturated and competitive beverage industry, she must determine how to extend Bandida's shelf-life and manufacture it in larger quantities.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-SCG586
発行日:2021/7/7
登録日:2021/7/20