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Hola, Bandida: Launching a Beverage Brand with Purpose

通常価格 ¥1,276 JPY
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Megan M za is a half-Mexican female entrepreneur who quit her high-paying job in marketing to launch Bandida, a cold-brew horchata beverage brand. As a social enterprise, Bandida aims to manufacture its product using only partners that are women and people of color. M za soon struggles with issues of cultural identity and ponders whether she can launch her product if she hasn't met all of her social goals. As M za strategizes how to break into the saturated and competitive beverage industry, she must determine how to extend Bandida's shelf-life and manufacture it in larger quantities.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-SCG586

発行日:2021/7/7

登録日:2021/7/20

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