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MBC Group: Corporate Social Responsibility in the Middle East and North Africa

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Mariam Farag, Head of Corporate Social Responsibility at MBC Group, a leading media company in the Middle East, seeks to grow her division and effect long-term impact on the region. Ultimately, Farag aims to empower Arab youth and leverage the company's resources and capabilities to establish MBC Group as a leader in CSR. The case describes the strategies and programs that MBC Al Amal, the CSR arm of MBC Group, implements in order to reach this goal, as well as potential areas of improvement.

【書誌情報】

ページ数:28ページ

サイズ:A4

商品番号:HBSP-SCM103

発行日:2020/10/31

登録日:2021/1/12

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