In 2010, only 16 percent of Americans were streaming movies and television shows online. By the end of 2011 that number would almost double, and the entertainment industry began barreling towards a digital future. This case follows Netflix, Hulu, Amazon, and HBO through the year 2011 as they launched and improved their streaming video capabilities. Though Netflix had historically been the most popular player in the streaming video market, Hulu, Amazon, and HBO had deep pockets and various incentives for entering this market and by the end of the year the competitive advantages of each player had begun to emerge.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-SM267

発行日：2017/1/6

登録日：2020/4/30