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Medium in 2017: Developing a New Model for Media

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The Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles with how to deliver an experience that advances important topics with ease, flexibility, and meaning, while working to build a large and successful company. The challenges of building a successful digital media company, balancing tool development with content curation, and developing a successful monetization model are the core topics facing the firm's leadership team.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-SM280

発行日:2017/8/20

登録日:2017/11/7

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