JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea's most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president's impeachment in March 2017. The case study details the legal and technological transformation of South Korea's media landscape, offers a survey of the top players in provision of news and entertainment programs, and describes the strategies JTBC adopted to move quickly in a rapidly transforming industry.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-SM317

発行日：2019/1/22

登録日：2019/4/18