The Rise of JTBC
JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea's most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president's impeachment in March 2017. The case study details the legal and technological transformation of South Korea's media landscape, offers a survey of the top players in provision of news and entertainment programs, and describes the strategies JTBC adopted to move quickly in a rapidly transforming industry.
【書誌情報】
ページ数:26ページ
サイズ:A4
商品番号:HBSP-SM317
発行日:2019/1/22
登録日:2019/4/18